The Best Method to Measure Redirect Traffic from a Domain Name

You want to measure the redirect domain traffic? You have come to the right place! Read this article and discover the best method to measure domain traffic!

The Importance of Knowing the Value of Your Domain Name

Let’s face it – at least once in your life, you’ve been in a situation where you had to determine whether or not the domain should be renewed. In order to make up your mind and come up with the right decision, you need to set the basis first. Do you have any basis or information to help you make this decision?

You’ll be surprised to hear the fact that in most of the cases, the decision about whether or not a certain domain name should be renewed is based on gut feelings. So, what your gut feelings are telling you?

You should keep in mind that domain management should not represent a game to you. That is why you need to take a few things seriously so you can determine the value of your domain. For example, if you can measure the domain traffic volume redirected to your website, then you will be able to determine the value of the domain.

Even though there are companies or individuals who renew their domains on the basis of their gut feelings, don’t do the same. Instead, know your numbers and be absolutely sure in your decision.

If you don’t have a domain already, you can easily find cheap domains on platforms such as Shopify.

How to Measure Redirected Domain Traffic – The Best Method to Use



You can use various methods to measure redirected domain traffic or you can hire professional and experienced companies to do that for you, but we recommend you to use this method as it is simple and you will be able to measure redirected domain traffic and determine the domain value in no time.

The method we are going to present you demands that you already have used Google Analytics. Why is that?

Because we convert the domain to a referral web page in order for Google Analytics, to measure the redirected traffic. The process of measuring consists of two steps and here is what you need to do:


Step 1 – You need to create a redirect (or URL forward) only from the DNS administration. So, let’s suppose that is your domain that we want to measure. The landing page is The formula that you have to use to measure the redirected traffic has to look like this: = = referral&utm_campaign = redirects. Write the formula and double check if you misspelled something.

Step 2 – Wait for a certain amount of time and then check the traffic information in Google Analytics at Traffic Sources – Referrals. Besides the number of visits or traffic redirected from the domain in a specific timetable, you will also discover the time your visitors stayed on the website or whether or not they achieved and objective such as signed up to a newsletter, make an order, bought something, and etc.

We are going to give you an example so you can understand the method better. The example of the redirected domain is In Danish, mixerpult means a mixer. So, for this example, let’s suppose that we register a domain which was redirected to a certain website by using the formula we mentioned above. After one month, we took a look at Google Analytics and discover that this domain has generated 53 visits to the website.


If you had a store offering mixers, then your domain should give around 600 visits per year. This means that is definitely worth renewing.