Moving to a new domain does not complete the migration process. As you may be aware, the migration process affects your site ranking on the search engine. In particular, you may encounter challenges such as your older post redirecting to the previous domain instead of the new one.
However, you have solved the problems through setting up 301 redirects. Also, you have notified Google about the changes through the Webmaster tools configuration. The above actions have helped to maintain your SEO rankings and to solve redirecting problems. Here’s some of the most popular articles that you can check: Why You Need to Use Dedicated IP Address for Sub-Domain – To Achieve Better SEO Results
What else now?
Like any other project, domain migration requires a follow up to determine how it is performing in relation to the previous one. Some of the aspects you need to check on are its effects traffic attraction and conversions as well as the kind of treatment it the new domain is getting from the search engines. Some of the follow-up activities would include:
- Checking new site errors through crawling
The new domain may contain errors and issues that the visitors and search engines may encounter. For this reason, it’s crucial to check up your new domain regularly. You can perform this action through the use of crawling tools proactively to identify errors that you can fix. Also, checking on the search console crawling error reports is essential in handling the problem.
- Monitor your new domain indexation
After moving your site or web page to a new domain, you need to check whether the search engines have indexed your URLs regularly. You can do this using the sitemaps and indexing tools on various search engines.
- Develop new links
As mentioned earlier, domain migration affects your site rankings. Even though the problem has a solution, it is advisable to create new links for the new domain to lift its authority. Also, the action will enhance the crawling of the domain by the search engine. For this reason, you can create links through various link-building approaches such back-linking and in-page linking.
In summing up, redirecting to a new domain does not complete the domain migration process. Continuous monitoring is necessary in order to maintain the authority of your content. You need to check and fix crawling errors. Doing this enhances your SEO ranking. Also, it is important to create new links to the new domain. Through this approach, you can improve the authority of your new domain.
— SEO Insight (@seo8insight) 13 de enero de 2017